Add Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las [Vegas high-end](https://forest500.org/rankings/companies/mission-newenergy-limited) jets are luring purchasers with their sleek shapes, luxurious cabins - and increasingly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and jetmakers are eager to [showcase](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) novel forms of [air travel](https://www.zoominfo.com/c/mission-newenergy/346542889) fuel considered less harmful to the climate, from utilized cooking oil to the distinctly less attractive meat waste.<br>
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<br>Business jet operators, like [airline](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) companies, have bowed to environmental pressure on aviation and [committed](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to cutting in half carbon emissions by 2050 compared to 2005.<br>
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<br>Their hope is that adopting eco-friendly fuel to suppress emissions might make company jets more attractive to environmentally mindful buyers - particularly [corporations dealing](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) with questions over sustainability from investors or green campaign groups.<br>
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<br>The availability of less [polluting personal](https://www.pinterest.com.au/missionnewenergy/) jets could also spare the abundant and popular the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet journey to southern France.<br>
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<br>Five [Gulfstream jets](https://pitchbook.com/profiles/company/51278-86) on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
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<br>The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which [produces fuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) from meat waste used by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>Some of the other 79 aircraft on [display](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of overall annual carbon emissions worldwide, but can release, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.<br>
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<br>Prince Harry has protected his periodic usage of personal jets to ensure his household's security, and has said that on the [rare occasions](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say events such as the furore over his itinerary have actually added fresh challenges for an industry already striving to validate its contribution to cutting corporate costs.<br>
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<br>"Incidents of flight shaming including making use of private jets are unfortunate when you consider that our industry has delivered fuel efficiency improvements of 40% over the past 40 years," said Bombardier Aviation President [David Coleal](https://www.businessnews.com.au/Company/Mission-NewEnergy).<br>
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<br>Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market data, billionaires just have a 19% organization jet [ownership](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) rate.<br>
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<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting planes - is unlikely to please all critics at the Oct 22-24 high-end jet [occasion](https://www.google.com/search?kgmid=/m/0cqd_rb).<br>
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<br>Environmentalists and some experts remain doubtful that biojetfuels, normally combined 50-50 with kerosene, will make a substantial influence on public perceptions about high-end travel.<br>
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<br>"No quantity of [Jatropha](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make service jets look eco-friendly," [stated air](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) travel Aboulafia.<br>
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<br>Demand from company jet operators for renewable fuels now far surpasses supply and their interest might drive future production, [Sherbacow stated](https://www.pinterest.com.au/missionnewenergy/).<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, might expand production up to 150 million gallons by 2022.<br>
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<br>Corporate charter [business](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and specialists are also seeing more interest from clients who desire to buy carbon credits to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage study his company recently finished for a [Fortune](https://www.businessnews.com.au/Company/Mission-NewEnergy) 500 company.<br>
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<br>"At the end of the day, I think that price, cost per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I believe individuals are ending up being more conscious of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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